It's that, through VR and AR, the metaverse will be layered seamlessly over our actual reality. Of course, the big pitch for the current metaverse wave isn't just that it'll be a secondary virtual world. His documentaries focus on the ways people use Second Life to overcome disability explore how the Black Lives Matter movement manifested in the game or simply record regular book clubs held inside Second Life. After all, in a space where you can be anyone and do anything, why would you choose to be your regular old self driving a regular old car?ДЇor seven years Drax has been documenting the smaller, more personal side of the Second Life community, one he tells me has continued to thrive even as Second Life largely receded from the public eye.

And they're going to work with lots of content creators with different experiences to ensure their car is playable here and there, and that it's receiving the attention it deserves.'Д«ut even if you put in a monumental amount of work and manage to create a fake car that feels real, Drax is doubtful that's what people are even looking for in a virtual world. 'They're going to drop their car into the world in real time and you'll be able to drive it around. 'A carmaker who wants to make a presence in the metaverse isn't going to run ads,' Epic Games' Tim Sweeney said back in September. And while giving your avatar branded shoes is one thing, it's hard to imagine a metaverse giving you the accurate, tactile feeling of actually test-driving a real car. Hyundai's out here planning to let Roblox players drive its cars in a so-called 'Mobility Adventure'.

You can already see the parallels with current metaverse thinking. Why would anybody go into a lame Adidas mall in Second Life when Second Life has an interactive Metropolis or an immersive experience for some Battlestar Galactica roleplay? Why would you go to the Adidas store?' 'There's a lot of stories like, Adidas came in saying 'we've got to go into Second Life because there's millions of people and we got to put our billboard in front of them' and they built a really crappy Adidas mall and nobody showed up,' said Drax. Virtual worlds help our players come to terms with who they really are.

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